The Vast Morass
It’s the old adage, “Be careful what you wish for, you just may get it.” I was completely satisfied when news began to be presented on the web. Unlike newspapers it was free, and every bit as good.
Over the past few years that has changed about as radically as possible.
At first the various concerned web sites presented in depth news articles. Along the sides of the sites were sidebars with advertising, but you didn’t have to go to them if you didn’t want to, just like in the newspapers. Then the brilliant ad people started adding movement to the ads which made it nearly impossible to ignore them. At least you didn’t have to put up with that in the newspapers.
Then some savvy ad person got another brilliant idea. Why not make the web sites more like TV by adding videos. That way an advertisement video could be added prior to the news segment you wanted to watch, forcing you to watch the ad. Now approximately half of all articles on the supposed news sites are prone to this.
Then the ad people found out they could trace everyone’s viewing habits. If you searched for some item, even for a friend, they could inundate you with ads for that item, even though you had no use for it at all. One thing led to another until the ad folks discovered that a great percentage of the viewers were only studying items of prurient interest, or about celebrities. Presto, a great percentage of the items placed on so-called news sites are now only those items.
The news, as such, is disappearing. There are several wars being fought all over the world, but hardly a word is to be found about them day after day. No, it is more important that we are spoon fed the latest twerk of Miley Cyrus in place of those mundane things like war and peace. Of course, in order to see that, we have to be entertained with yet another 30 second video about some object nobody wants, much less you.